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Mike's Hard Lemonade explores sale By DBR Staff Writer
Mike's Hard Lemonade is in the initial stages of exploring a sale, which could value the malt beverage brand at around $1bn.
Alcoholic > Flavoured Alcoholic Beverages > News
Constellation Brands to acquire Anheuser-Busch InBev’s Nava brewery operations Constellation Brands has agreed to acquire glass plant and associated warehouse in Nava, Mexico from Belgian brewing major Anheuser-Busch InBev in a $300m deal.
Alcoholic > Flavoured Alcoholic Beverages > News Young's Market to distribute VO|CO beverage in California By DBR Staff Writer
Young's Market is all set to distribute VO|CO, the world’s first ready-to-drink coconut water and vodka beverage, in California.
Alcoholic > Flavoured Alcoholic Beverages > News
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Latest Flavoured Alcoholic Beverages News and Insight

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Soft Drinks Whitepapers
| By LANXESS
Brochures available in eight different languages.
Alcoholic > Flavoured Alcoholic Beverages > White Papers
Constellation Brands to acquire Anheuser-Busch InBev’s Nava brewery operations
Constellation Brands has agreed to acquire glass plant and associated warehouse in Nava, Mexico from Belgian brewing major Anheuser-Busch InBev in a $300m deal.
Alcoholic > Flavoured Alcoholic Beverages > News
Velcorin® - Protection Against Micro-Organisms and Maintains the Natural Flavour
Velcorin® technology is a cold sterilisation agent that provides protection against micro-organisms that could spoil the drink and also maintains the natural flavour.
Alcoholic > Flavoured Alcoholic Beverages > Products
Velcorin® - An excellent choice for your wine
Velcorin® technology is an oenological practice that protects wine against micro-organisms and preserves its natural flavour.
Alcoholic > Flavoured Alcoholic Beverages > Products
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Buy the latest industry research online today!
The Brazilian Beer, Cider & Pre-mixed Spirits Market: What Consumers Drink and Why? 31 October 2013 Why was the report written? Marketers in the Beer, Cider & Pre-mixed Spirits market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market they account for, and which consumer trends drive their behavior. What is the current market landscape and what is changing? As consumer confidence increases with economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. Beer &Ale, Flavoured Alcoholic Beverages, Lager, and Low Alcohol Beer & Lager are not considered essential items and therefore consumption patterns have been negatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors. Buy online from $7990