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Absolut partners with Perfect Company to allow customers create cocktail at home

DBR Staff Writer Published 17 March 2016

Swedish spirits company Absolut is partnering with Perfect Company to offer smart kitchen products and recipes that enable customers to create craft quality cocktails at home.

home cocktail

In this partnership, "Absolut Classics" recipe pack for the Perfect Drink Interactive Recipe App will be launched.

The initial set of recipes include few of Absolut's most popular classic cocktails such as Moscow Mule, the Cosmopolitan, the Espresso Martini, the Bloody Mary and others.

Cocktail lovers can connect the Perfect Drink Smart Scale through Bluetooth to the Perfect Drink App on their mobile device to find a recipe to craft.

The scale weighs each ingredients' pour in real time and the app directs them when to stop pouring.

If there is an imperfect mix, the app will compensate for over-pours by instantly readjusting the other ingredients accordingly.

Absolut Vodka innovation director Jonas Magnusson said: "We want to ensure that cocktail lovers have great experiences with our brands, in and out of the home. At Absolut, we truly believe that technology adds convenience for consumers creating quality cocktails at home, and have a history of being early adopters of emerging technologies.

"Collaborating with a company who also believes that the at-home experience can and should be just as perfect as if being served by a professional, makes sense."

Perfect Company co-founder Darin Barri said: "We share The Absolut Company's passion for great-tasting cocktails, high quality standards and a commitment to innovation.

"Our technology is a perfect fit for Absolut fans as it allows vodka drinkers to find, create, and enjoy a perfect Absolut cocktail every time, whether the user is an experienced mixologist, or a first timer."

Absolut is planning further integrations with several of its brands in the future.

Perfect Company designs, develops and manufactures smart products for people to create recipes at home. Perfect Drink, Perfect Bake and Perfect Blend Smart Scale and Interactive Recipe Apps help people by guiding them through each recipe to make cocktails, treats, smoothies, soups, dips and more.

Image: Absolut finds innovative way to help people craft quality cocktails at home. Photo: Courtesy of Perfect Company/Mynewsdesk