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Anheuser Busch adds Lime-a-Rita to Bud Light portfolio

DBR Staff Writer Published 24 April 2012

Anheuser Busch has launched Lime-a-Rita as the latest addition to Bud Light portfolio.

The 8% ABV flavored alcohol beverage is a blend of margarita and Bud Light Lime.

Anheuser Busch Bud Light vice president Mike Sundet said beer drinkers were already mixing Bud Light Lime into margaritas to create 'beer ritas', Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavors.

Lime-a-Rita will be available in 12-packs of 8oz cans, 24-packs of 12oz shrink-wrapped bottles and single-serve 24oz cans.

The company has also introduced a new primary and secondary packaging for Bud Light Lime that will feature the brand's iconic green color.

The 6% ABV version of Bud Light Lime 'Lime-a-Rita' is available in Maine, Mississippi, New Hampshire and Tennessee.