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BACARDI spices up rum portfolio with new flavor

DBR Staff Writer Published 16 August 2011

BACARDI, an international producer of premium rums, has unveiled its new spiced rum, BACARDI OAKHEART. The new dark rum will be released across the US in September 2011.

The spiced rum is made with spices such as maple, cinnamon, nutmeg, honey and vanilla, and is filtered through a proprietary process. The company said the rum will have a hint of smokiness and unique velvet-like smoothness.

The 70 proof BACARDI OAKHEART, which has 35% ABV, will be available in 750ml, 1.75L, 1L, 375ml, 200ml and 50ml bottles. The suggested retail price of 750ml bottle will be $12.99.

BACARDI USA rum category vice president and brand managing director Toby Whitmoyer said BACARDI OAKHEART has been launched to capitalize on the emerging popularity of spiced rum.

To support the launch of the new spiced rum, the company will introduce 'OAKHEART Challenge', a program designed to bring the brand to life through a series of events, competitions and ultimate shared adventures.