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Bacardi Introduces New Cherry Flavored Rum In US

DBR Staff Writer Published 07 April 2010

Bacardi USA, a producer of spirits, has introduced Torched Cherry, a new rum which is a blend of Barbados cherries with infusion of Torch Plant aloe.

Torched Cherry joins the family of other flavored rums such as: Limon, a citrus flavored rum; Bacardi O, Coconut; Razz; Big Apple; Grand Melon; Peach Red and Dragon Berry.

According to the company, the blend of Barbados cherries and Torch Plant Aloe can be mixed with lemonade to create a cocktail. It can also be used to make other specialty cocktails including: Torched Pom Berry, paired with pomegranate syrup and garnished with a sugar rim; Cherry Storm, which combines pineapple and cranberry juice; and Burnt Berry, pomegranate juice and Sprite, garnished with a maraschino cherry.

Bacardi Torched Cherry sells at a suggested retail price of $13.99 for a 750ml bottle. This 35% alcohol-by-volume rum, is also available in 50ml, 200ml, 375ml, 1l and 1.75l sizes.

Gordon Chisholm, brand director of Bacardi Flavored Rums, said: In the fast-changing world of flavors our goal is to meet consumers' needs for popular flavors that deliver an exotic twist at an accessible price.

“Building on the enormous success of last year's Bacardi Dragon Berry introduction, Bacardi Torched Cherry delivers infusion-based and industry-first flavor combinations and is a fresh, dynamic spirit that can be enjoyed alone or in a variety of cocktails.

The launch will be supported nationally with print advertising, digital, off-premise POS and public relations. This new rum will be available throughout the US starting from April 2010.

Bacardi USA, is the import, sales and marketing wing of Bacardi. Bacardi USA's brand portfolio of spirits in the US includes: Bacardi rum; Grey Goose vodka; Dewar's Scotch whisky; Bombay Sapphire gin; Cazadores blue agave tequila; and Martini vermouth among other brands.