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Baltika Breweries To Introduce Eve

DBR Staff Writer Published 29 November 2009

A beverage with 3.1% alcohol level, aimed at female audience

Baltika Breweries, a Russian beer company, is going to introduce Eve, a drink with 3.1% alcohol content. The company claims that Eve contains natural ingredients and will come in two flavours: grapefruit and passion fruit.

 

The brewery said that Eve is developed by technologists from international Carlsberg Group and the manufacturing process involves the addition of fruit juice to a specially prepared malt base.

 

Ludmila Yakushina, brand director of license, LAB and non-beer brands, said: In releasing this product into the market, we are pursuing several goals. First, strengthening our portfolio in a strategically important and more marginal super-premium segment, since long-term consumer trends, in particular premiumization in consumption, are retaining their importance even in periods of economic decline.

 

“Second, in launching Eve, Baltika is entering a new beverage segment aimed at a female audience, within our key beer category, which allows the company to diversify its product offering.

 

According to the company, the basic competitors of Eve are beverage categories such as wine, champagne, cocktails, and vermouth. Eve will be produced at Baltika’s St Petersburg brewery as part of a general license agreement with Carlsberg Group. Both varieties of Eve will be launched in 0.33-liter bottles with a twist-off cap. Sales of this beverage will begin at the end of December 2009, beginning in Moscow and St Petersburg and then in other cities.