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Beam adds new cocktail to Sauza Tequila portfolio

DBR Staff Writer Published 11 April 2013

Beam, the owner of Sauza Tequila brand, has added a new ready-to-serve cocktail - Sauza Sparkling Margarita - to Sauza Tequila portfolio.

The cocktail is launched in three flavors - Original Lime, Wild Berry and Mango Peach.

Each of the Sauza Sparkling Margarita flavor is a blend of Sauza Silver Tequila; Triple Sec, an orange-flavored liqueur made from the dried peels of bitter and sweet orange, and other flavors.

Sauza Original Lime Sparkling Margarita possesses agave and sweet and tart lime character along with effervescent bubbles, whereas Sauza Wild Berry Sparkling Margarita features notes of cherry and citrus with a hint of spice.

Sauza Mango Peach Sparkling Margarita carries a balance of sweetness from fresh mango and peach along with the tart taste of lime.

Beam tequilas senior marketing director Vanessa Jenkins said the cocktails are launched for the spring and summer celebration season.

"We've taken America's #1 cocktail and made it even more refreshing by adding a bit of effervescence to it," Jenkins added.

"It's fresh, bubbly, and ready-to-serve -- perfect for any ladies' evening with friends. Now, you can simply open and pour margaritas that will truly bring some sparkle to the party, of course always responsibly."

Available from April 2013, Sauza Sparkling Margarita is sold at suggested retail price of $12.99 per 750ml bottle and $7.99 per 375ml bottle for Sauza Original Lime, Wild Berry and Mango Peach flavors.

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