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Beam Global Introduces New Spiced Rum In Cruzan Portfolio

DBR Staff Writer Published 11 July 2010

Beam Global Spirits & Wine, a US-based wine and spirits company owned by Fortune Brands, has introduced a new spiced rum called Cruzan 9 in its Cruzan Rum portfolio.

The recipe is handcrafted by the Nelthropp family, who has been making rum on the island of St Croix for generations. Cruzan 9 will begin shipping to distributors in July and available to consumers at retail in August.

 

Cruzan 9 is 80-proof and its blend includes vanilla, nutmeg, cinnamon, ginger, cloves, mace, allspice, pepper and juniper berry.

 

Cruzan 9 is available at the SRP of $15.99 for a 750 ml bottle. In addition to Cruzan 9, the Cruzan portfolio consists of Cruzan Aged Light Rum, Cruzan Aged Dark Rum, Cruzan Single Barrel Estate Rum, Cruzan Black Strap Rum, Cruzan 151 Proof Rum and ten flavored rums infused with extracts, such as vanilla, coconut, guava and black cherry.

 

Amy Weisenbach, brand director of Cruzan Rum, said: Beam Global Spirits & Wine has a reputation for developing higher quality brands that shake up a category.

 

Spiced rum is one of the fastest growing distilled spirits, yet consumers didn't really have an option if they were looking for higher quality. The industry is full of gimmicks and pirates when it comes to spiced rum, but Cruzan 9 offers a 'real' rum experience.