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Coronado buys Vampt Beverage USA

DBR Staff Writer Published 09 May 2012

Coronado has acquired Vampt Beverage USA, a distributor of innovative ready-to-drink and flavored malt beverages, following to an agreement and plan of merger on 8 December 2011.

As a result of the merger, Vampt Beverage USA has become a controlled majority-owned subsidiary of Coronado, which plans to change its name to Vampt America Inc.

New CEO Ian Toews said they will now be able to focus on growth of Vampt product line and execute on their business plan market by market.

Nevada-based Vampt is a producer and global distributor of ready-to-drink flavored malt beverages.

Vampt beverages were launched in eight US markets beginning in the first quarter of 2011, supported by an aggressive guerrilla-style on-premise promotional program, combined with social marketing and grassroots sponsorships.

Production is contracted out to Associated Brewing, a multi-national production service provider for start-up beverages companies.

City Brewing in La Crosse, Wisconsin was selected as the bottling site for the US launch. Associated Brewing oversees all production phases.

Primary distribution focus in the US will be on grocery, c-stores, g-stores, up and down the street-retailers that are primarily serviced by beer distributors.