Diageo launches Ciroc Peach in US
Diageo and American rapper, singer, actor and entrepreneur Sean 'Diddy' Combs have launched a new flavor in the Ciroc Ultra Premium vodka's portfolio, Ciroc Peach, in the US.
Ciroc Peach carries an ABV of 35% and features the scent of sun-ripened fresh peaches and delivers a juicy peach flavor with a hint of orchard fruits for a velvety, fresh and clean finish.
The new spirit joins existing flavors including Ciroc Vodka, Ciroc Red Berry and Ciroc Coconut.
Ciroc Peach will be available in different sizes including 50ml, 200ml, 375ml, 750ml, 1liter and 1.75liters at a price of $34.99 for a 750ml bottle at top restaurants, bars and lounges throughout the US.
In October 2007, Diageo entered into a strategic alliance with Sean 'Diddy' Comb, in which Combs and Combs Enterprises assumed the lead on all brand management activities for Ciroc.
The company has launched the Ciroc Red Berry and Coconut flavors in 2010 and Ciroc Peach regionally in October 2011.
All three are made with vodka distilled from French grapes and infused with natural coconut, wild berry, peach and other tropical/fruit flavors.
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