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Diageo Launches Two New Flavors Of Smirnoff Vodka

DBR Staff Writer Published 07 July 2010

Diageo, a wines and spirits company, has launched two new flavors – Mango and Peach in its Smirnoff brand of flavored vodkas.

Diageo said that the new mango and peach flavors can be paired with an array of mixers such as with citrus soda, lemonade or other juices in case of mango, and orange juice or iced tea for a cocktail in case of peach.

Smirnoff Mango and Smirnoff Peach are available throughout the US at local retailers and sold in 50ml, 375ml, 750ml, 1l and 1.75l sizes. The suggested retail price for Smirnoff Mango and Peach is $16.99 per 750ml bottle.

In addition to the launch of the flavors, Smirnoff has also undergone an eye-opening package redesign.

David Tapscott, brand director of Smirnoff Vodka, said: Flavored vodkas are a huge hit with consumers, and as the world's number one selling premium vodka, Smirnoff aims to give consumers the hottest flavor options. Smirnoff Mango and Peach offer the quality flavored vodka consumers are seeking, at the affordable price they deserve.