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EFFEN Vodka unveils new flavored vodka made from vine ripened cucumbers

DBR Staff Writer Published 25 February 2011

EFFEN Vodka, a brand owned by Beam Global Spirits & Wine, has introduced its new flavor option, Cucumber Vodka, made from vine ripened cucumbers. The flavored vodka joins the EFFEN brand line which also features EFFEN Vodka, Black Cherry Vodka and Dutch Raspberry Vodka.

The spirits company claims that its Cucumber Vodka is made using natural ingredients and premium spirits distilled from wheat, without the use of sugar or artificial flavors.

The vodka is made using a 'continuous distillation' process in which the liquid is circulated in giant stainless steel columns many times.

The bottle design of EFFEN Vodka features a non-slip sleeve that is affixed to each bottle by hand. At 75 proof, EFFEN Cucumber Vodka will be available around the US in March with a suggested retail price of $29.99 for a 750ml bottle.

Acquired by Beam Global in June 2009 from the Sazerac Company, the super-premium EFFEN Vodka rounded out the company's vodka portfolio.

In addition EFFEN Vodka, the spirits company's brand portfolio includes Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Maker's Mark Bourbon, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, EFFEN Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials and Knob Creek Bourbon.