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Fruits & Wine launches three new flavors in the US

DBR Staff Writer Published 04 May 2016

Fruits & Wine has launched three new flavors of its beverage, which features all natural blends of rosé wine with real fruit juices.

Imported by Marie Brizard Wine and Spirits Americas, the result is a guilt free product with less sugar than a classic cola and less alcohol than the classic wine (7 to 8.5% alcohol).

"After a successful launch in Canada, we realized that Fruits & Wine was the answer to a current consumer need across North America; a delightful light drink, low in calories, and easy to drink," explains Nicolas Guillant, President of Marie Brizard Wine and Spirits Americas.

Fruits & Wine with the help of Marie Brizard's flavor expertise, highlights three flavors that feature real fruit juice and infusions with no fruit syrup to produce all natural options. The brand's newly launched rosés include, Cherry Rosé, a delicious blend of rosé wine and cherry juice that delivers natural and delicately sweet notes; Grapefruit Rosé, a succulent blend of rosé wine and grapefruit juice that delivers its sweet and tart notes and the Strawberry Rosé, a luscious blend of rosé wine and strawberry juice that offers sweet and refreshing notes.

This rosé brand is quickly become a favorite amongst Hollywood stars. Additionally more and more people are looking to enjoy chilled, light and refreshing wines as an alternative to Moscato this season. Fruits & Wine is perfect for brunch, an afternoon aperitif, or a healthy lunch of salads and seafood. Its bottles also lend themselves to be enjoyed anywhere and anytime with easy to open screw tops that keep the product fresh for up to a month after opening.

Source: Company Press Release