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Gizmo Beverages strengthens partnership with Hensley Beverage Company in Arizona

DBR Staff Writer Published 10 May 2016

Gizmo Beverages has entered into new partnership with Hensley Beverage Company.

"We're proud to have TOAK as a part of the Hensley portfolio and see it as a ground breaking entry into the premium non-alcoholic beverage space," Jeff Somers, HBC Director of N/A, said. TOAK was formally with Spike Beverage which was acquired by Hensley Beverage Company in the first quarter of 2016.

In IRI's latest 13 weeks ending 4/17/16 TOAK is ranked 15th in the Arizona canned and bottled tea category a very strong placement amongst nationally recognized brands. This coupled with dollar sales growth of 208% for the time period making it the fourth fastest growing brand for this category in Arizona.

TOAK has statewide distribution in QuikTrip, Fry's, Safeway, Albertsons, Bashas', Food City, A.J's Fine Foods, and Whole Foods Markets with new distribution coming this year in Sprouts, Valero Corner Stores, and Giant Convenience Stores.

Region Vice President, Ryan Burtner, said, "The best beverage brands are built through partnerships with strong distributors. Consumer demand for our unique proposition is unprecedented. Continuously improving our route to market and aligning with partners that can help us get it in the consumers' hands is paramount. Hensley is the perfect partner to help us continue this exciting momentum."

"We couldn't be more excited about the professionalism of the Hensley team and the speed at which they work. This new partnership will continue to push our brand awareness and strengthen sales of 'Tea of a Kind' in Arizona," says Gizmo Beverages President and Cofounder, Brad Foster.

TOAK (Tea of a Kind) is an innovative brand from Gizmo Beverages, Inc. Tea is stored in the globally patented Gizmo cap, which prevents degradation of key ingredients. By simply twisting the gizmo™ closure off, the bottle triggers a 120-PSI nitrogen pressurized infusion and instantly transforms the purified water into a healthy, all natural and delicious real brewed tea. TOAK is available in five exciting 16oz flavors and is sold in 6,000 stores within ten states in the western U.S. retailing for $2.49 to $2.99.

Source: Company Press Release