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Herborium unveils Kamasutra Exotic Vodka in US

DBR Staff Writer Published 10 August 2012

Herborium Group, a US-based Botanical Therapeutics company developing, licensing and marketing proprietary and botanical-based medicinal products, has made Kamasutra Exotic Vodka with Natural Herbs available in the US on 9 August 2012 at Buy-Rite store in New Jersey.

Kamasutra Exotic Vodka is the first alcoholic beverage endorsed by herbaceutical science and will favor adult beverage drinkers of flavored vodka, which accounts for around $4bn in the US.

Herborium CEO Dr Agnes Olszewski said with alcohol content of 25%, lighter taste, proprietary herbal formula and unique bottle shape, Kamasutra Exotic Vodka with Natural Herbs provides a different drinking experience to discriminating adult consumers.

"With this first step in a commercialization process that will bring the product into all states in the US, we are lucky to be a part of a very talented and experienced group lead by Tom Wilen with his decades of the most successful track record in alcoholic beverage industry, and including between others Michael Barsella, President of BonFun Wine, LLC," added Olszewski.