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International Spirits launches wine-based cocktails for holiday season

DBR Staff Writer Published 30 November 2011

International Spirits, a Florida-based importer of the Ivanabitch line of spirits, has launched Ivana B Skinny cocktails, just in time for holiday season.

Ivana B Skinny cocktails come in three different flavors, including Margarita, Cosmopolitan and Appletini. The wine-based cocktails feature 10% alcohol, less than 100 calories per 5oz serving.

At present, the cocktails are available in 17 states across the US and the company has plans to launch the cocktails in more states by mid 2012.

International Spirits CEO and co-owner Tony Elward said the company did a lot of experiment with alcohol-based versus wine-based drinks and found that wine makes the drinks sweeter, more flavorful and keep calories lower.

International Spirits chief marketing officer Pete Helow said the company wanted the product to appeal to women who want flavor and who love to entertain.

International Spirits imports Ivanabitch line of spirits including vodka, red berry vodka, gin and brandy.