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Jack Daniel’s unveils Tennessee whiskey-based ready-to-drink beverages in US

DBR Staff Writer Published 17 February 2011

Jack Daniel Distillery, a Tennessee-based distilling company, has introduced its new Tennessee Whiskey-based ready-to-drink beverages in the US.

The Tennessee Whiskey-based beverages, which are slated to hit retail shelves in March in most US markets.

The ready-to-drink beverages will have 5% ABV and will come in both Jack & Cola and Jack & Ginger flavors in early March, with Jack & Diet Cola arriving in late March.

All flavors are available in four-packs of 12-ounce recyclable aluminum bottles with four-packs of 12-ounce recyclable cans available in select states. The suggested retail price for the four-pack is $9.99.

Jack Daniel claims that its ready-to-drink beverages will be the first to be available in an aluminum bottle.

The single-serving packaging features the Jack Daniel's Tennessee Whiskey label at the center of a black aluminum bottle.

In addition to Tennessee Whiskey-based ready-to-drink beverages, Jack Daniel Distillery produces Jack Daniel's Old No 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey and Jack Daniel's Single Barrel Tennessee Whiskey.