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Ketel One Unveils New Orange Flavored Vodka

DBR Staff Writer Published 02 May 2010

Ketel One Vodka has expanded its portfolio with the addition of Oranje, a new super-premium orange flavored vodka.

In 2008, the Nolet Group and Diageo completed a transaction to form a new 50/50 company called Ketel One Worldwide to own the perpetual exclusive global rights to sell, market, and distribute Ketel One Vodka, Ketel One Citroen and Ketel One Oranje. The Ketel One brand is owned by Double Eagle Brands.

Oranje is produced at the Nolet Distillery in Schiedam, Holland, where the Nolet family has been producing spirits since 1691.

The company said that Oranje is made with Ketel One Vodka, which is crafted from small batches in the Ketel One Dutch tradition, then infused with the essence of a select combination of Mandarin oranges from Italy, and Valencia oranges from Florida and Brazil.

Carl Nolet Jr, 11th generation distiller and executive vice president of Nolet Spirits USA, said: It's a privilege for me to introduce Ketel One Oranje on Queen's Day, one of the most celebrated and colorful holidays honoring the royal House of Orange.

This is the first flavored vodka we've introduced since 2000 when Ketel One Citroen debuted. We've remained true to our Dutch heritage and used only the best ingredients to create a product we're proud to say is the first all-natural orange flavored vodka worthy of drinking on the rocks.

The company claims that Ketel One uses artisanal extraction methods to gather the high concentration of essential oils, which is then refined and blended together by experts in Grasse, France. The extraction of orange essential oils is at the heart of the creation process.

The Nolet family supervises the essential oil blending process. Like all Ketel One Vodka, the Nolet Family approves each batch of Ketel One Oranje before bottling, the company said.

Toby Whitmoyer, director of marketing for Ketel One Vodka, said: Ketel One Oranje is the perfect addition to the Ketel One Vodka portfolio. No matter how you choose to enjoy Ketel One Oranje this Queens Day or at any other celebrations, please be sure to enjoy it responsibly.

Ketel One Oranje has a suggested retail price of $25 and is available in liquor stores across the US.