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Mast-Jägermeister launches two new RTDs

DBR Staff Writer Published 10 August 2012

Germany-based Mast-Jägermeister has extended its line of flagship product Jägermeister with the launch of two new ready to drink products (RTDs) in the Australian market.

Available in 330ml take home format, the new RTDs feature Jägermeister RAW and Jägermeister Ginger Lime.

Jägermeister RAW is a strong blend of Jägermeister combined with guarana extract and other natural ingredients while JägermeisterGinger Lime is a blend of Jägermeister combined with natural ingredients including ginger root and fresh lime creating an mix of bitter and sweet.

Jägermeister Suntory brand manager Michael Bouda told The Shout that in 2011 they introduced the Jägermeister & Ginger Beer as an on premise long drink, which was really successful, the new RTDs are part of that evolution for the brand in Australia.

The packaging takes inspiration from the Jägermeister bottle featuring the stag head which refers to the legend of St. Hubertus, the patron saint of hunters.

Priced at $19.99, the product is available at all major liquor retailers in Australia and New Zealand