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Maven Cocktails partners with Unik Ernest to expand brand presence

Published 04 November 2015

US-based alcoholic beverages company Maven Cocktails has entered into a strategic alliance with Unik Ernest to expand the brand as it begins to serve new markets.

Maven Cocktails

Unik Ernest is an entrepreneur and marketer with over 15 years of experience in night events and venue management.

His marketing firm Lokee Worldwide Productions (LWP) has conducted events for several high-end brands across New York, Los Angeles, London, Paris, Cannes, St. Tropez, Rio de Janeiro & Sao Paulo.

The partnership is intended to augment Maven's strategy of connecting with the right mix of influencers, gain brand recognition and expand its international footprint. The alliance has been made to quicken the expansion process to establish its presence in the ready-to-drink market.

The craft cocktail brand, which was earlier launched in New York, will soon be launched in Miami this week in collaboration with Funkshion Fashion Week event.

Maven intends to keep up with the growing consumer trends in the alcoholic beverage market, which is a $200bn market in the US. There is a growing demand for ready-to-drink beverages due to increase in number of heath-conscious consumers who seek natural, low-calorie, and low-alcohol alternatives.

Maven Cocktails offers a collection of wine-infused vodka cocktails. The cocktails are created in small batches with infusion of wines from California's Central Coast into gluten-free American vodka, which is distilled six times.

The vodka is then mixed with Chardonnay from the Edna Valley and Pinot Noir from Sonoma. Natural flavours are then added to the mix to accentuate the aromas and complexities that are usually attributed to great wine, the company website states.

These wine-infused vodka cocktails, at 13.5% ABV, are claimed to be low-calorie, low-sugar, low carb and gluten-free and contain natural ingredients.

Maven Cocktails are available at select bars, night clubs and restaurants throughout New York, New Jersey and Texas. The drinks are also available for purchase on the company's website.

Image: Maven Cocktails founder & CEO Stephenie Harris and Unik Ernest. Photo: Courtesy of PRNewswire.