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New Amsterdam Spirits adds two new fruit flavored vodkas to portfolio

DBR Staff Writer Published 02 July 2013

New Amsterdam Spirits has expanded its portfolio of flavored vodkas with the addition of New Amsterdam Citron and New Amsterdam Coconut flavored vodkas.

Made from finest grains and fruit flavors, both the New Amsterdam Citron and Coconut vodkas are distilled for five times for smooth finish.

According to New Amsterdam master distiller Andrew Curtis, Citron has a lemon zest aroma with flavors of Meyer lemon, whereas the Coconut has flavors of creamy, sweet coconut and tropical fruit with soft and mellow finish.

Both premium vodkas can be consumed straight, on the rocks and also can be mixed in a variety of cocktails.

New Amsterdam Spirits marketing senior director Gerard Thoukis said with the success of New Amsterdam Peach and Red Berry Flavored Vodkas, as well as the entire New Amsterdam family, the time was right to introduce two additional flavored vodkas to the market.

"New Amsterdam Citron and Coconut are distinctive, yet approachable in their flavor profiles, and we anticipate them being popular additions to the portfolio," Thoukis added.

New Amsterdam Citron and Coconut flavored vodkas are currently available throughout the nation for suggested retail price of $14.99 per 750ml bottle.

Both the flavored vodkas join New Amsterdam's spirits portfolio containing New Amsterdam Gin, New Amsterdam Vodka, New Amsterdam Red Berry Flavored Vodka and New Amsterdam Peach Flavored Vodka.