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Perfect Company and Absolut Vodka partner to revolutionize at-home bartending

DBR Staff Writer Published 08 March 2016

Perfect Company, a developer of smart products for the home, and The Absolut Company, an innovator in the wines and spirits industry, announce a partnership to provide ground-breaking ways for adults to craft quality cocktails at home, and share those experiences with friends.

"We share The Absolut Company's passion for great-tasting cocktails, high quality standards and a commitment to innovation. We're excited to collaborate with one of the leading spirit brands," said Darin Barri, co-founder, Perfect Company. "Our technology is a perfect fit for Absolut fans as it allows vodka drinkers to find, create, and enjoy a perfect Absolut cocktail every time, whether the user is an experienced mixologist, or a first timer."

For Absolut fans eager to try new cocktail recipes at home, the first step in this partnership is the release of the "Absolut Classics" recipe pack for the Perfect Drink Interactive Recipe App. This initial collection of recipes includes some of Absolut's most popular, classic cocktails like the Lemon Drop, Sea Breeze and Mule, along with unique concoctions like the Espresso Martini and Elderflower Collins.

Cocktail enthusiasts will connect the Perfect Drink Smart Scale via Bluetooth to the Perfect Drink App on their mobile device and find a recipe to craft. The scale weighs each ingredients' pour in real time and the app alerts them when to stop pouring. A perfect cocktail sometimes includes an imperfect pour, so the app will compensate for over-pours by instantly rescaling the other ingredients.

"We want to ensure that cocktail lovers have great experiences with our brands, in and out of the home," said Jonas Magnusson, Innovation Director at Absolut Vodka. "At Absolut, we truly believe technology adds convenience for consumers creating quality cocktails a home, and have a heritage of being an early adopter of emerging technologies. Collaborating with a company who also believes that the at-home experience can and should be just as perfect as if being served by a professional, makes sense."

Additional innovative integrations with a variety of The Absolut Company's world renowned brands will be announced in the future.



Source: Company Press Release