Pernod Ricard extends Absolut vodka line up
French spirits producer Pernod Ricard has extended its Absolut vodka's portfolio with the addition of a new flavor, Absolut Cherrykran.
The new flavor is a blend of cherry, white cranberry and sweet plum flavors and is described as having a 'rich character of sun-ripe cherries, followed by notes of fresh white cranberry and sweet plum'.
Pernod Ricard claims that the new flavor mixes well with cola as well as with a variety of cocktails.
The release of Absolut Cherrykran follows the launch of other recent Absolut extensions including Absolut Grapevine, a blend of white grape, dragon fruit and papaya, and Absolut Miami, a blend of passion fruit and orange blossom.
The new flavor will be available in different sizes including 50ml, 750ml and 1l. It is priced at $21 per 750ml starting from 1 May 2012.