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Peurto Rican ready to drink cocktails land in US

DBR Staff Writer Published 08 February 2011

Pan American Properties, a food & beverage company in Puerto Rico, has launched its ready to drink cocktail product line, Gasolina Urban Blends in Florida. Gasolina will be distributed by Premier Beverage.

Gasolina comes in six flavors including - Original !Tu Madras! Pink Martini, Mojito, Sea Breeze and Sangriiia.

Gasolina is said to be crafted with premium spirits such as Caribbean white rum, agave tequila, five times filtered and distilled vodka and natural fruit juices.

The company said that the cocktails' portable packaging in 200ml aluminum pouches with a straw inside.

Alcohol content varies from 7.5% to 11%. Gasolina will be sold individually or in 5-packs at selected local liquor stores and bars.

Gasolina Urban Blends marketing strategy includes an off and on-premise tasting program. Gasolina will also participate in key outdoor events in the Miami, Gainesville, Ft Lauderdale, Orlando, Panama City and other markets.

The marketing and creative campaign was developed and is being executed by Miami based Agency C-Com Group.
Gasolina is distributed in Florida by Premier Beverage and manufactured by Pan American Properties in Puerto Rico.