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Seagram's Escapes launches two new flavored malt beverages

DBR Staff Writer Published 15 March 2011

North American Breweries, based in Rochester, New York, has introduced new line of two new flavored malt beverages, Sangria and Mango in its Seagram's Escapes portfolio.

The two malt beverages can be had straight from the bottle or mixed in a drink recipe using other spirits, juices and fresh fruit garnishes.

Seagram's Escapes' Sangria has a red wine flavor infused with orange, apple and peach fruits. The new coolers Sangria and Mango are available in 11.2oz bottles, sold in four-pack carriers and variety packs, which are now available on store shelves nationally.

Seagram's Escapes brand manager Jennifer McCauley said the company's coolers are great on their own or mixed in drink recipes, and truly help elevate any social gathering with their refreshing taste and vibrant color.

"These coolers have all the ingredients for perfect party drinks: refreshing, flavorful and boasting with vibrant color," McCauley said.

Seagram's Escapes is a part of the Rochester-based North American Breweries family. Seagram's Escapes currently offers 12 varieties of malt beverage flavored coolers, including: Bahama Mama, Black Cherry Fizz, Calypso Colada, Fuzzy Navel, Jamaican Me Happy, Lime Melonade, new Mango, Margarita, Pink Punch (seasonal), new Sangria, Strawberry Daiquiri and Wild Berries.

Seagram's Escapes are available in four-pack carriers and 24-pack cartons. Sold across the US, Seagram's Escapes are produced at The Genesee Brewery in Rochester, New York.