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Seagram’s premium malt beverage hits store shelves across US

DBR Staff Writer Published 15 August 2011

North American Breweries has released Seagram Beverage Company’s premium malt beverage, Seagram’s Smooth, across the US in 12-count and 24-count variety packs.

The new drink, which has 5% ABV, is available in four flavors including Classic Lemonade, Tea Lemonade & Mango, Limeade and Pomegranate Lemon.

Seagram's Brand brand manager Jennifer McCauley said the new beverage addresses the needs of consumers who are not entirely satisfied with the quality and taste of the flavored malt beverages currently available in the market.

North American Breweries owns and operates five US breweries and six retail locations in New York, Vermont, California, Oregon and Washington under High Falls Operating Co, Rochester, New York and Independent Brewers United Corporation, Seattle, Washington.

The company's Rochester, New York brewery produces the historic line of Genesee beers, Dundee Ales & Lagers, the Original Honey Brown Lager and Seagram's Escapes.