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SKYY Spirits introduces new superfruit, orange flavored vodkas in Infusions portfolio

DBR Staff Writer Published 02 February 2011

Skyy Spirits, the US-based wholly owned subsidiary of Gruppo Campari, has unveiled two new flavors - Dragon Fruit and Blood Orange in its SKYY Infusions line. These new infusions blend dragon fruit and blood orange with SKYY's premium distilled vodka.

SKYY Infusions Blood Orange join the brand's existing line of flavors, which includes Pineapple, Ginger, Cherry, Grape, Citrus, Raspberry and Passion Fruit.

All Natural SKYY Infusions Dragon Fruit exudes a bold, sweet taste with the tantalizing aroma of candied tropical berries, followed by a wave of exotic fruits and a complex blend of savory spice and zest.

Both All Natural SKYY Infusions Dragon Fruit and SKYY Infusions Blood Orange will be available nationwide starting in February in 50ml ($1.99 MSRP), 750ml ($18.49 MSRP) and 1L ($26.49 MSRP) sized bottles.

The launches will be supported by a fully integrated marketing campaign featuring advertising, social media activities and on-/off-premise promotions.

Skyy Spirits manages Gruppo Campari's portfolio in the US of such brands as SKYY Vodka, SKYY90, All Natural SKYY Infusions, Campari, Wild Turkey Straight Kentucky Bourbon, American Honey, Russell's Reserve, Glen Grant Single Malt Scotch Whisky, Cabo Wabo Tequila, Espolon Tequila, Ouzo 12, X-Rated Fusion Liqueur, Frangelico, Carolans Irish Cream, Irish Mist Liqueur and Jean-Marc XO Vodka.