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SMIRNOFF debuts new Coconut flavored vodka

DBR Staff Writer Published 21 July 2011

SMIRNOFF, the Diageo-owned vodka brand, has added a new flavor to its line of flavored vodkas, SMIRNOFF Coconut Flavored Vodka, which is made using SMIRNOFF No. 21.

The new coconut flavored vodka delivers a creamy coconut flavor with the aroma of toasted coconut which complements the triple distilled and ten times filtered SMIRNOFF Vodka.

The company suggests that the new coconut flavored vodka can be used to create a range of cocktail recipes. For example, it can be mixed with pineapple juice to make a tropical drink.

SMIRNOFF Vodka brand director David Tapscott said coconut has become a popular flavor among consumers.

"As the world's most awarded and best selling premium vodka, SMIRNOFF looks to deliver the best value with every liquid that joins our flavors line. SMIRNOFF Coconut follows suit, using natural ingredients that make for an authentic coconut taste," Tapscott said.

SMIRNOFF Coconut Flavored Vodka is available at local retailers across the nation at a suggested retail price of $12.99 per 750ml bottle.

SMIRNOFF product portfolio includes Smirnoff Black Ice, Smirnoff Black Cherry, Smirnoff Citrus, Smirnoff Canberry and Smirnoff Green Apple.