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Southern Comfort Launches New Ready-to-serve Cocktail Flavor

DBR Staff Writer Published 12 May 2010

Southern Comfort, a fruit, spice, and whiskey flavored liqueur brand in the US, has launched a new ready-to-serve version of SoCo & Lime bar call, called Southern Comfort Lime.

The company claims that this new drink will keep service easy and quick for bartenders in the demanding on-premise environment.

Campbell Brown, VP and director of Americas for Southern Comfort, said: SoCo & Lime is one of the most popular and delicious ways to enjoy Southern Comfort. We have been able to create a perfect balance of these two great flavors and in the process made serving it simpler for everyone.

Southern Comfort Lime is 55 proof now available in 750ml and 1 liter sizes with a suggested retail price of $20.99 for a 1liter size.

Further to the introduction of Southern Comfort Lime, the brand has added Southern Comfort Lemonade, a new twist on the lemonade, to the ready to serve cocktails. The ready to serve cocktails are 30 proof and are now available in 750ml and 1.75 liter sizes with a suggested retail price of $13.99 for a 750ml.

Southern Comfort Lime and Southern Comfort Ready to Serve Lemonade are currently available only in the US.