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VC2 To Launch New Jaffa Cake Flavored Vodka Drink

DBR Staff Writer Published 15 June 2010

VC2 Brands, a Scotland based producer of alcoholic drinks, will introduce its new Jaffa Cake flavored vodka drink. The Scottish company said that the new Stiffy’s Jaffa Cake flavored vodka drink is a mixer which can be served straight.

Graham Coull, co-owner of VC2 Brands, said: “The new Stiffy’s Jaffa Cake flavored vodka drink is an exciting new drink which combines the creativity of the Stiffy’s flavors with VC2 Brand’s expertise in delivering high quality, unique products which are aimed at our customers nationwide.

“We have had some excellent feedback on the new flavor, strong pre orders and hope to see the product become another firm favorite with our customers.”

The launch will be supported by full point of sale, an On Trade promotional tour of Scotland and Ireland plus radio activity starting from July 1, 2010 with Galaxy Radio.

The product is available for a RRP of GBP15.95 in one bottle size – 70cl with an ABV of 20% from a range of trade and retail outlets including Wallaces Express, William Morton’s, Booker and United Wholesale. ASDA will be stocking Stiffy’s Jaffa Cake from September 2010.

VC2 Brands also produces Glencoe Wild Oat Stout and a selection of other beers through its Traditional Scottish Ales brewing division.