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VeeV Spirits unveils new ready-to-drink cocktails VitaFrute

DBR Staff Writer Published 26 September 2012

VeeV, a Los Angeles-based spirits company, has introduced new VitaFrute Cocktails as its first organic and all-natural ready-to-drink cocktails.

The organic certified cocktails are available in Margarita, Lemonade and Cosmopolitan variants.

VitaFrute is a mix of VeeV Acai Spirit and fresh natural ingredients. At 30 proof, the cocktail can be served chilled with ice, where it offers 125cal per 3oz serving.

VeeV co-founders Courtney Reum and Carter Reum told in a joint statement that they want to enhance the social drinking experience by providing quality products that they can feel good about.

"Skimping on quality for convenience has never been an option for us, which is why we're so proud of VitaFrute, our new ready-to-drink cocktails," they added.

VeeV VitaFrute Cocktails are currently available in Los Angeles, New York, Chicago, Miami, Atlanta and throughout Texas, and will be available nationwide from early 2013 at a suggested retail price of $14.99.