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White Rocket Launches Acre Wines

DBR Staff Writer Published 01 June 2009

White Rocket Wine Company has launched Acre, a new wine brand whose Chardonnay, Cabernet Sauvignon and Merlot capture the flavors of California’s Central Coast wine region.

California’s Central Coast American Viticultural Area (AVA) encompasses 95,000 vine acres, approximately twice the size of Napa, concentrated in Monterey, San Luis Obispo and Santa Barbara counties.

Gary Glass, president of White Rocket Wine Company, said: Acre joins our portfolio of unique brands targeted to new wine consumers. In these challenging times when consumers are seeking value it is our mission to offer great quality wines in well designed packages at compelling prices.

Mark Feinberg, vice president of marketing, said: Acre reflects our passion for the Central Coast in all its rugged splendor and cool-climate viticultural diversity.Acre reflects our passion for the Central Coast in all its rugged splendor and cool-climate viticultural diversity.