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William Grant & Sons expands flavored vodka line with salted caramel flavor

DBR Staff Writer Published 03 July 2012

William Grant & Sons has expanded its Stolichnaya Premium Vodka brand with the addition of Stoli Salted Karamel, the first salted caramel flavored vodka in its portfolio.

Salted Karamel possesses caramel candy and toasted sugar aromas with notes of sweet caramelized sugar and soft English toffee that is balanced by light saltiness.

The flavored vodka is housed in a frosted bottle that features a spoon of warm caramel sprinkled with sea salt flowing down the side of the bottle and the reverse side of the bottle features an embossed Stoli logo and one of the cocktail recipes.

William Grant & Sons Stolichnaya category director Lisa Pfenning said next to chocolate, market research has shown that caramel is the most popular indulgent flavor offering and that savory flavor combinations are currently one of the fastest growing trends.

"The exciting launch of Stoli Salted Karamel will be supported via targeted media buys in key markets and the flavor will be brought to life via unique sampling events at key on-and-off premise accounts featuring a variety of signature cocktails and shots," Pfenning added.

Stoli Salted Karamel is available in bottle sizes of 50ml for $2.49-2.99, 375ml for $12.99-15.99 and 750ml, 1l and 1.75l for $23.99, $31.99 and $41.49 respectively. They are rolled out for nationwide distribution from July 2012.

The new flavor joins Stolichnaya's flavored premium vodka portfolio, which includes Chocolat Razberi, White Pomegranik, Ohranj, Blueberi, Razberi, Vanil, Citros, Cranberi, Peachik, Strasberi, Gala Applik, Wild Cherri, Hot and Sticki.