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William Grant & Sons expands Stolichnaya portfolio

DBR Staff Writer Published 11 April 2012

William Grant & Sons has expanded the Stolichnaya Premium flavored vodka line with the addition of Stoli Hot and Stoli Sticki.

Stoli Hot has a warm, fiery sensation of jalapeno peppers, spicy on the palate and yet has a delicate smoky quality.

Stoli Sticki has warm palate of honey and has the added complexity of floral notes that complement the subtle sweetness of its flavor profile.

William Grant & Sons Stolichnaya category director Lisa Pfenning said in 1962 Stoli pioneered the flavored vodka category in the industry by launching the first two commercially produced flavors in the marketplace.

"Today, Stoli® is debuting an original remix on those classic flavors with Hot and Sticki™, which offer a cool, modern interpretation of the first flavors from Stoli®," Pfenning added.

The company has designed a new packaging for the new flavors with a glistening honeycomb covering the bottle neck and cap of Stoli Sticki, and shades of flames on the side of Stoli Hot's bottle neck and cap.

Stoli Sticki label showcases a dipper dripping with golden honey and Stoli Hot has a label illustrated with crimson and deep green jalapeno peppers.

Stoli Hot and Stoli Sticki will hit shelves in April 2012 in 50ml ($2.49-2.99), 375ml ($12.99-15.99), 750ml ($23.99), 1l ($31.99), 1.75ml ($41.49) packs.

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