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Young's Market to distribute VO|CO beverage in California

DBR Staff Writer Published 14 August 2014

Young's Market is all set to distribute VO|CO, the world’s first ready-to-drink coconut water and vodka beverage, in California.

The move was after the brand's successful run in the Las Vegas.

VO|CO is a cocktail made by mixing triple distilled vodka and pure coconut water. It features all natural ingredients and does not require any mixer or chaser.

To distribute the brand, Young's Market is setting up regional distribution centers in California. The brand is expected to available by early August 2014.

Following its foray in Las Vegas, the brand will expand to Arizona and other distribution markets of Young.

Young's Market executive vice president and general manager Jason Wooler said: "Young's Market Company is known for building brands and we couldn't be more excited to begin our partnership with VO|CO vodka coconut water.

"It's an innovative product supported by terrific packaging and superb liquid. We see a very bright future for this brand."